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Gym lead tracking success with Health Mates Fitness Centre

By March 28, 2019News
Health Mates

A well-established gym that’s built its brand on providing a welcoming space for local community members, Health Mates was finding it increasingly difficult to log and track their leads and needed an efficient gym sales software solution ASAP.

They started operations in December 1996 – fast forward to 2019 and they have more than 3,450 members, 15 employees, and more than 70 group fitness classes every week. They’re a full service gym offering personal training and free exercise programming as well, making them a favourite in the local community.

In just a few short months, Health Mates will be embarking on a mammoth three million dollar upgrade of their fitness facility to give it a whole new look and feel. With such a big upgrade in the pipeline, Health Mates needs a gym lead management solution to make their processes more efficient so they can spend their time focussing on incoming leads and members.

After searching for their ideal solution for years, Health Mates went live with MyMemberSales in November of 2018 and haven’t looked back since. Christina Vegners, Executive Manager for Health Mates, said their previous solution was creating a lengthy manual process.

“We were finding it difficult for staff to manage their day-to-day tasks around new leads, which meant that leads were sometimes lost. It was also really difficult as a manager to track my team’s work efficiency and gather the data that would help me give feedback on their performance,” said Christina.

Christina and the Health Mates team had their eyes peeled for a solution that would make every stage of the lead management process much easier and more streamlined – and they found just that in MyMemberSales!

“The reporting functionality has been amazing. I used to gather our data from lots of places in our old system and it was a tedious, manual process. It was so time consuming! Now I can see all that important data in one snapshot at a click of a button. It gives me more time to focus on other areas of the business.”

Website leads were particularly hard to track with their old lead management process. Christina explained that when a lead filled in a form, they would have to manually be entered into Health Mates’ former lead tracking solution. Now she can see everything from one convenient place in MyMemberSales.

“I absolutely love the My Day dashboard. Everything you need is right in front of you and it’s super straightforward.”

Managing walk-ins has now become a breeze too, thanks to the MyMemberSales’ kiosk. Health Mates were finding that prospects were balking at the idea of completing forms with pen and paper when arriving at the gym, and they were losing sales because of it.

“People seem to be so much more receptive to the iPad and completing their enquiry forms on it. We have our staff sit with them while they do it to guide them through the process if they’re not very tech savvy. We find it gives us a great opportunity to engage,” Christina said.

Christina mentioned that mobile technology is now essential for gyms and fitness centres, saying its portability is so convenient, and it’s a much more professional, yet easy-to-use experience for the prospect.

When asked whether she would recommend MyMemberSales, Christina said, “I think it will improve the way businesses manage their leads, and their day-to-day productivity. Your sales staff can easily follow up leads while they’re still hot, plus it’s simple to use and straightforward. If anyone is looking for a solution that will help their team sell, MyMemberSales is definitely a gym sales software to consider.”

To learn more about how MyMemberSales can work for your business, contact us here.